Join SEO expert Matt Diamante to learn how to build search-optimised website content that actually get you noticed on Google
Turn Your Business Expertise into Content That Continues to Rank
Most Irish business owners know they need regular, high-quality website content to be found by customers, but staring at a blank page and trying to figure out SEO often stalls the process. At the same time, the way customers discover businesses is shifting rapidly across traditional Google search and new AI-generated answers.
This interactive, 60-minute webinar gives you a structured, repeatable system to produce search-optimised website content quickly and safely not just once, but whenever your business needs it.
This is not a passive webinar. Working live alongside SEO specialist Matt Diamante, you will be guided through a proven set of ChatGPT prompts. By entering your own real-world business expertise, website details, and target audience, you will build a complete, SEO-ready blog draft in real time and walk away with the exact prompt template to repeat the process on demand.
What You Will Learn & Take Away
- The Repeatable Content Framework: Master a plug-and-play ChatGPT prompt workflow designed specifically for business owners to outline, draft, and optimise blogs in minutes.
- Search Across Google and AI: Understand how local discovery works today across standard Google results, AI Overviews, and generative search engines (GEO).
- Live Content Sprint: Follow Matt step-by-step to turn your business knowledge into a structured, customer-focused blog.
- Trust & Verification (.ie Standards): Learn essential review checkpoints to ensure every blog meets factual accuracy, brand tone, and digital trust standards before it goes live.
- Putting Content into Action: A brief look at how Web 60 helps turn finished drafts into published pages that support long-term domain authority and local search rankings.
What to Bring & How to Prepare
To participate in the live drafting exercise, please have ready:
- A laptop or desktop computer (a dual-monitor setup or split screen is recommended so you can follow along easily).
- A free or paid ChatGPT account (open and logged in).
- A blank Word or Google Document ready for your blog.
- Your website address and a clear idea of the services.
Note: Content produced during the session is structured as a working draft. We will cover the verification steps required to check facts, tone, and claims prior to public publishing.
Event Details & Accessibility
Format: Live online workshop via Teams (interactive chat, guided screen-share, and live Q&A).
Duration: 60 minutes including open Q&A with SEO expert Matt Diamante
Skill Level: Beginner to intermediate. No coding, technical SEO background, or advanced prompt-engineering experience required.
Accessibility: Live automated closed captions will be enabled.
Post-Session Toolkit: All registered attendees will receive the full recording, the session slide deck, and the complete copy-and-paste ChatGPT Prompt Swipe File to use for future content creation.
Who Should Attend?
This session is built for Irish SME owners, sole traders, local service businesses, and startup founders including members of LEOs, Chambers of Commerce, ISME, Guaranteed Irish, and EO who want a reliable, in-house method to keep their website fresh and visible to local customers without hiring an agency for every post.
